Build a Business People Can’t Imagine Losing written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Marcus Buckingham, renowned researcher, strengths movement pioneer, and bestselling author, about his latest book, Design Love In: How to Unleash the Most Powerful Force in Business. While “love” may seem like an unconventional business term, Buckingham […]
Build a Business People Can’t Imagine Losing written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode:
Design Love In: How to Unleash the Most Powerful Force in Business.
While “love” may seem like an unconventional business term, Buckingham makes a research-backed case that love is the strongest predictor of productive human behavior. From customer loyalty to employee engagement and retention, organizations that intentionally design experiences people love consistently outperform those that focus solely on process, perks, or performance metrics.
Buckingham introduces Experience Intelligence, a leadership capability centered on
intentionally designing holistic experiences that drive emotional connection and lasting behavioral change. He also outlines a five-part emotional blueprint leaders can use to engineer loyalty, advocacy, and sustainablegrowth.
If you want to build a business customers cannot imagine living without, and a workplace employees genuinely love, this episode delivers a practical and strategic roadmap.
About Marcus Buckingham
Marcus Buckingham is a globally recognized researcher on high performance at work and a pioneer of the
strengths-based leadership movement. He is the author of multiple bestselling books and has spent decades
studying what drives exceptional team performance, employee engagement, and customer loyalty.
In Design Love In, Buckingham presents research demonstrating that love, not engagement, satisfaction,
or respect, is the most powerful predictor of positive human beha
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